Burberry Group PLC (LON:BRBY), CEO Jonathan Akeroyd’un uzun vadede sat\u0131\u015flar\u0131 5 milyar sterline \u00e7\u0131karmaya y\u00f6nelik merakla beklenen planlar\u0131n\u0131 a\u00e7\u0131klarken moda evinin \u00fcr\u00fcnlerini, tekrar \u0130ngiliz tasar\u0131m miras\u0131na odaklayaca\u011f\u0131n\u0131 s\u00f6yledi.<\/p>\n
\u00dcst d\u00fczey tren\u00e7kotlar\u0131yla \u00fcnl\u00fc Londra merkezli marka, \u00c7ar\u015famba g\u00fcn\u00fc yapt\u0131\u011f\u0131 ara d\u00f6nem ticari a\u00e7\u0131klamas\u0131nda Ekim ay\u0131nda \u0130talyan Riccardo Tisci’den g\u00f6revi devralan yeni kreatif direkt\u00f6r Daniel Lee y\u00f6netiminde “\u0130ngilizlik” ile olan ba\u011f\u0131n\u0131 g\u00fc\u00e7lendirmek istedi\u011fini s\u00f6yledi.<\/p>\n
Mart ay\u0131nda \u00f6nceki CEO Marco Gobbetti’nin yerine ge\u00e7en Akeroyd, “Burberry ola\u011fan\u00fcst\u00fc bir mirasa, e\u015fsiz bir \u0130ngiliz miras\u0131na ve \u00fczerine in\u015fa edilecek \u00e7ok g\u00fc\u00e7l\u00fc bir platforma sahip […]” dedi. “Bir sonraki a\u015famada odak noktam\u0131z b\u00fcy\u00fcme ve h\u0131zlanma olacak.”<\/p>\n
Burberry bu de\u011fi\u015fimin orta vadede deri \u00fcr\u00fcnleri, ayakkab\u0131 ve kad\u0131n haz\u0131r giyim sat\u0131\u015flar\u0131n\u0131 ikiye katlamas\u0131na yard\u0131mc\u0131 olaca\u011f\u0131n\u0131 ve ayn\u0131 zamanda uzun vadede aksesuar sat\u0131\u015flar\u0131n\u0131 %50’den fazla art\u0131raca\u011f\u0131n\u0131 umuyor.<\/p>\n
Burberry, e-ticaret gelirini iki kat\u0131na \u00e7\u0131kararak t\u00fcm perakende talebinin yakla\u015f\u0131k %15’ini olu\u015fturmay\u0131 ve ma\u011faza i\u00e7i sat\u0131\u015f yo\u011funlu\u011funu %50’nin \u00fczerinde art\u0131rarak metrekare ba\u015f\u0131na 25.000 sterline \u00e7\u0131karmay\u0131 hedefledi.<\/p>\n
Orta vadede grup genelindeki toplam sat\u0131\u015flar\u0131n sabit d\u00f6viz kurlar\u0131 \u00fczerinden 4 milyar sterline y\u00fckselmesi ve “iyi bir marj ilerlemesi sa\u011flayan i\u015fletme kald\u0131rac\u0131 ile y\u00fcksek tek haneli b\u00fcy\u00fcmenin s\u00fcrd\u00fcr\u00fclmesi” bekleniyor.<\/p>\n
Burberry 2024 mali y\u0131l\u0131na kadar olan mali beklentilerini destekledi ancak makroekonomik zorluklara, \u00f6zellikle de \u00c7in’deki kat\u0131 COVID-19 kurallar\u0131n\u0131n anakara \u00c7in pazar\u0131ndaki operasyonlar\u0131 aksatmas\u0131na ve Avrupa ve Amerika’daki durgunluk risklerine kar\u015f\u0131 “dikkatli” oldu\u011fu konusunda uyard\u0131.<\/p>\n
Bu arada \u015firket, \u00c7in’de devam eden COVID-19 k\u0131s\u0131tlamalar\u0131n\u0131n bask\u0131s\u0131na ra\u011fmen ikinci \u00e7eyrekte kar\u015f\u0131la\u015ft\u0131r\u0131labilir ma\u011faza sat\u0131\u015flar\u0131nda analist tahminlerini a\u015farak %11’lik bir art\u0131\u015f bildirdi.<\/p>\n
\u0130lk yar\u0131da d\u00fczeltilmi\u015f faaliyet k\u00e2r\u0131 tahminlerin \u00fczerinde gelerek %21 art\u0131\u015fla 238 milyon sterline y\u00fckseldi.<\/p>\n
Burberry’nin Londra’da i\u015flem g\u00f6ren hisseleri hafif bir d\u00fc\u015f\u00fc\u015f ya\u015fad\u0131.<\/p>\n","protected":false},"excerpt":{"rendered":"
Yazar \u2013 Scott Kanowsky Investing.com \u2013 Burberry Group PLC (LON:BRBY), CEO Jonathan Akeroyd’un uzun vadede sat\u0131\u015flar\u0131 5 milyar sterline …<\/p>\n","protected":false},"author":6,"featured_media":71292,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-71291","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-borsalar"],"yoast_head":"\n