Spor ayakkab\u0131 d\u00fcnyas\u0131 b\u00fcy\u00fck bir patlama ya\u015f\u0131yor ve 2020’de 80 milyar dolar de\u011ferinde olan k\u00fcresel pazar\u0131n 2026’da 120 milyar dolara ula\u015faca\u011f\u0131 tahmin ediliyor. <\/p>\n
Spor ayakkab\u0131lar\u0131n yaln\u0131zca giyildi\u011fi g\u00fcnler eskide kald\u0131, son 10 y\u0131lda alg\u0131lanma bi\u00e7imlerinde kayda de\u011fer bir de\u011fi\u015fiklik oldu. <\/p>\n
Bir moda nesnesi haline gelen spor ayakkab\u0131lar art\u0131k i\u015f ortam\u0131nda da gayriresmi olarak g\u00f6r\u00fclm\u00fcyor. Onlar \u015fimdi bir zenginlik sembol\u00fc ve bu da \u00e7evrim i\u00e7i l\u00fcks \u00fcr\u00fcnler pazar\u0131nda en \u00e7ok sat\u0131lan \u00fcr\u00fcn kategorisi olmalar\u0131n\u0131 a\u00e7\u0131kl\u0131yor. <\/p>\n
Exchange’in bu b\u00f6l\u00fcm\u00fcnde Euronews s\u00fcrekli de\u011fi\u015fen spor ayakkab\u0131 d\u00fcnyas\u0131n\u0131 ve piyasadaki en son trendleri ara\u015ft\u0131r\u0131yor.<\/p>\n
Trendleri kim belirliyor?Ayakkab\u0131 perakendecilerine g\u00f6re, “spor ayakkab\u0131 k\u00fclt\u00fcr\u00fcn\u00fcn” y\u00f6n\u00fcne gen\u00e7ler karar veriyor. Bu da t\u00fcketiciyle birlikte s\u00fcrekli b\u00fcr\u00fcmesi gereken ve s\u00fcrekli geli\u015fen bir pazar yarat\u0131yor. <\/p>\n
Foot Locker markas\u0131n\u0131n Avrupa, Orta Do\u011fu ve Afrika Ba\u015fkan\u0131 Susie Kuhn Euronews’e, b\u00fcy\u00fck perakendecilerin gen\u00e7lerin ilgisini canl\u0131 tutmak i\u00e7in de\u011fi\u015fen zevk ve trendleri takip etti\u011fini s\u00f6yl\u00fcyor: “Spor ayakkab\u0131 k\u00fclt\u00fcr\u00fc her ge\u00e7en g\u00fcn geli\u015fiyor \u00e7\u00fcnk\u00fc bunun nereye do\u011fru ilerleyece\u011fine \u00e7ocuklar karar veriyor. Spor ayakkab\u0131 k\u00fclt\u00fcr\u00fc ekosisteminde olup bitenlerle birlikte s\u00fcrekli olarak geni\u015flemeye, b\u00fcy\u00fcmeye ve ba\u011flant\u0131 kurmaya \u00e7al\u0131\u015f\u0131yoruz. Ve \u015fu an \u00e7ok \u015fey ya\u015fan\u0131yor.”<\/p>\n
L\u00fcks konsinye sat\u0131\u015f ma\u011fazalar\u0131 b\u00fcy\u00fcyorKoleksiyoncular\u0131n ya da merakl\u0131lar\u0131n s\u0131n\u0131rl\u0131 say\u0131da \u00fcretilen ayakkab\u0131lar\u0131n\u0131 sat\u0131\u015fa koydu\u011fu yeniden sat\u0131\u015f pazar\u0131, spor ayakkab\u0131 end\u00fcstrisinin temel dire\u011fi. Yeniden sat\u0131\u015f pazar\u0131n\u0131n d\u00fcnya \u00e7ap\u0131ndaki de\u011feri 6 milyar dolar civar\u0131nda. <\/p>\n
Bu durum piyasada, sahipleri ad\u0131na komisyon kar\u015f\u0131l\u0131\u011f\u0131nda koleksiyonluk ayakkab\u0131 satan, l\u00fcks spor ayakkab\u0131 konsinye sat\u0131\u015f ma\u011fazalar\u0131 gibi yeni bir ni\u015f olu\u015fturdu. Bu ma\u011fazalardan biri Presentedby. <\/p>\n
Presentedby, “sokak giyiminin yeni l\u00fcks oldu\u011fu” bir d\u00fcnyada “spor ayakkab\u0131 ve sokak giyimi k\u00fclt\u00fcr\u00fcn\u00fcn rafine bir \u015fekilde yenileni\u015fini temsil etti\u011fini” iddia eden bir i\u015fletme. Londra, Paris, Dubai, Doha ve Riyad’daki ma\u011fazalar\u0131 s\u0131radan bir ayakkab\u0131 d\u00fckkan\u0131ndan ziyade bir spor ayakkab\u0131 mabedi \u015feklinde tasarlanm\u0131\u015f. <\/p>\n
Doha’daki ma\u011fazas\u0131nda bir spor ayakkab\u0131n\u0131n fiyat\u0131 2 bin ile 50 bin dolar aras\u0131nda de\u011fi\u015fiyor. Dior Air Jordans gibi baz\u0131 \u00f6zel modellerin fiyat\u0131 bunun da \u00fczerinde. <\/p>\n
Dior Air Jordan Euronews <\/p>\n
Spor ayakkab\u0131 yeniden sat\u0131\u015f pazar\u0131 nas\u0131l i\u015fliyor?CEO Ridwane Ettoubi, 2017 y\u0131l\u0131nda \u0130ngiltere’de giderek b\u00fcy\u00fcyen ve s\u0131n\u0131rl\u0131 say\u0131da \u00fcretilen ayakkab\u0131lara sahip olma ayr\u0131cal\u0131\u011f\u0131ndan etkilenen spor ayakkab\u0131 tutkunu bir toplulu\u011fa hizmet etmek i\u00e7in Presentedby\u2019\u0131 kurdu. <\/p>\n
Ettoubi Euronews’e ne yapt\u0131\u011f\u0131n\u0131 bilenlerin bir \u00e7ift ayakkab\u0131y\u0131 perakende ma\u011fazas\u0131ndan 120 dolara sat\u0131n alabilece\u011fini ve bu ayakkab\u0131y\u0131 yeniden sat\u0131\u015f pazar\u0131nda ayn\u0131 g\u00fcn i\u00e7inde 400 dolara satabilece\u011fini s\u00f6yl\u00fcyor. <\/p>\n
Presentedby\u2019\u0131n CEO’su Ettoubi’ye g\u00f6re bu, san\u0131ld\u0131\u011f\u0131 kadar kolay de\u011fil ve yeniden sat\u0131\u015f pazar\u0131ndan k\u00e2rl\u0131 \u00e7\u0131kabilmek i\u00e7in baz\u0131 becerilere sahip olmak gerekiyor: “E\u011fer do\u011fru zamanda do\u011fru \u00fcr\u00fcn\u00fc se\u00e7ebiliyor ve onu ne kadar s\u00fcre elinizde tutaca\u011f\u0131n\u0131z\u0131 biliyorsan\u0131z, bunu yapabilirsiniz. \u015eu an i\u00e7in baz\u0131 par\u00e7alar 5 y\u0131l gibi bir s\u00fcrede y\u00fczde bin de\u011fer kazan\u0131yor.”<\/p>\n
Ettoubi ayr\u0131ca “s\u0131n\u0131rl\u0131 say\u0131da \u00fcretimin” fiyatlar\u0131 art\u0131raca\u011f\u0131ndan, bulunabilirli\u011fin de\u011ferli spor ayakkab\u0131 se\u00e7iminde \u00f6nemli bir fakt\u00f6r oldu\u011funu ekliyor: “Mesela bir l\u00fcks t\u00fcketim markas\u0131 bir spor markas\u0131yla i\u015f birli\u011fi yapm\u0131\u015f olsun. \u0130lk kez mi i\u015f birli\u011fi yap\u0131yorlar? Tasar\u0131mc\u0131 i\u015fin i\u00e7inde mi? T\u0131pk\u0131 menkul k\u0131ymetlerde oldu\u011fu gibi b\u00fct\u00fcn bunlar fiyatlar\u0131 dalgaland\u0131r\u0131r.”<\/p>\n
Spor ayakkab\u0131 borsas\u0131T\u0131pk\u0131 borsada oldu\u011fu gibi en iyi ayakkab\u0131lara yat\u0131r\u0131m yapabilece\u011finiz \u00e7evrim i\u00e7i bir platform olabilir mi?<\/p>\n
Spor ayakkab\u0131 sat\u0131\u015f\u0131n\u0131 hisse senetleriyle kar\u015f\u0131la\u015ft\u0131rmak garip g\u00f6r\u00fcnebilir ancak eski bir Amerikan Futbol Ligi sporcusu bu fikri ger\u00e7e\u011fe d\u00f6n\u00fc\u015ft\u00fcrerek ayakkab\u0131lar i\u00e7in bir yat\u0131r\u0131m platformu kurdu.<\/p>\n
\u0130nsanlar\u0131n t\u0131pk\u0131 alt\u0131n gibi koleksiyonluk spor ayakkab\u0131lara yat\u0131r\u0131m yapmas\u0131na izin veren \u00e7evrim i\u00e7i yat\u0131r\u0131m platformu RARES’in kurucusu Gerome Sapp. <\/p>\n
CEO’su Sapp’a g\u00f6re, RARES’in ard\u0131ndaki fikir, Z ve Y ku\u015faklar\u0131n\u0131n geleneksel piyasalara k\u0131yasla daha fazla ili\u015fki kurabilece\u011fi bir yat\u0131r\u0131m platformu olu\u015fturmakt\u0131. <\/p>\n
Euronews’e konu\u015fan Sapp, “Spor ayakkab\u0131 ve alt\u0131n gibi di\u011fer \u00fcr\u00fcnleri kar\u015f\u0131la\u015ft\u0131rd\u0131\u011f\u0131m\u0131zda Z ve Y ku\u015faklar\u0131, spor ayakkab\u0131lara kar\u015f\u0131 daha ilgililer. Art\u0131k yat\u0131r\u0131m portf\u00f6ylerini yaln\u0131zca haval\u0131 de\u011fil ayn\u0131 zamanda para kazand\u0131ran bir varl\u0131kla \u00e7e\u015fitlendirebilirler.” ifadelerini kullan\u0131yor. <\/p>\n
Ger\u00e7ekten de StockX’ten al\u0131nan veriler, spor ayakkab\u0131lara yat\u0131r\u0131m yapman\u0131n ham petrol ve alt\u0131n gibi di\u011fer varl\u0131klara g\u00f6re daha iyi bir ortalama y\u0131ll\u0131k getiri sa\u011flad\u0131\u011f\u0131n\u0131 g\u00f6steriyor.<\/p>\n
Sapp, gen\u00e7lerin bir yandan spor ayakkab\u0131 tutkusunun pe\u015finden giderken bir yandan da finans piyasas\u0131na girmeleri i\u00e7in yeni bir yol a\u00e7\u0131yor.<\/p>\n
Merakl\u0131lar\u0131, l\u00fcks ve s\u0131n\u0131rl\u0131 say\u0131daki ayakkab\u0131lar i\u00e7in yeni yat\u0131r\u0131m imkanlar\u0131yla spor ayakkab\u0131 fenomenini bir sonraki seviyeye ta\u015f\u0131yabilir.<\/p>\n","protected":false},"excerpt":{"rendered":"
Spor ayakkab\u0131 d\u00fcnyas\u0131 b\u00fcy\u00fck bir patlama ya\u015f\u0131yor ve 2020’de 80 milyar dolar de\u011ferinde olan k\u00fcresel pazar\u0131n 2026’da 120 milyar dolara ula\u015faca\u011f\u0131 …<\/p>\n","protected":false},"author":1,"featured_media":63518,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[4759,1557,224],"class_list":["post-63517","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel","tag-spor-ayakkabi","tag-sure","tag-yatirim"],"yoast_head":"\n