Rekabet Kurulu Coca Cola hakk\u0131nda y\u00fcr\u00fctt\u00fc\u011f\u00fc soru\u015fturmay\u0131, \u015firket taraf\u0131ndan sunulan taahh\u00fct paketinin rekabet sorunlar\u0131n\u0131 giderebilecek nitelikte oldu\u011funu de\u011ferlendirerek sonland\u0131rd\u0131\u011f\u0131n\u0131 duyurdu.<\/p>\n
Kurulun internet sitesinde yer alan a\u00e7\u0131klamada, Rekabet Kurulu taraf\u0131ndan, Coca Cola Sat\u0131\u015f ve Da\u011f\u0131t\u0131m A\u015e (CCSD) hakk\u0131nda y\u00fcr\u00fctt\u00fc\u011f\u00fc soru\u015fturmay\u0131, CCSD taraf\u0131ndan sunulan 02.09.2021 tarihli taahh\u00fct paketinin rekabet sorunlar\u0131n\u0131 giderebilecek nitelikte oldu\u011fu de\u011ferlendirildi\u011fi ve 02.09.2021 tarihli ve 21-41\/610-297 say\u0131l\u0131 Rekabet Kurulu karar\u0131 ile sonland\u0131r\u0131ld\u0131\u011f\u0131 belirtildi.<\/p>\n
CCSD’nin kabul etti\u011fi taahh\u00fctlere g\u00f6re \u00f6zetle;<\/p>\n
– Sat\u0131\u015f noktalar\u0131 ile kolal\u0131 i\u00e7ecekler, di\u011fer gazl\u0131 \u00fcr\u00fcnler ve gazs\u0131z \u00fcr\u00fcnler i\u00e7in tek s\u00f6zle\u015fme yerine ayr\u0131 ayr\u0131 s\u00f6zle\u015fmeler yap\u0131lacak.<\/p>\n
– Sat\u0131\u015f noktalar\u0131na tan\u0131mlanan indirimler, promosyonlar ve iskontolar sadece ayn\u0131 t\u00fcr i\u00e7eceklerde ge\u00e7erli olacak.<\/p>\n
– Gazs\u0131z \u00fcr\u00fcnlerde m\u00fcnhas\u0131rl\u0131k i\u00e7eren s\u00f6zle\u015fmelere son verilecek.<\/p>\n
– S\u00f6zle\u015fme s\u00fcreleri iki y\u0131l ile s\u0131n\u0131rl\u0131 tutulacak, miktarl\u0131 s\u00f6zle\u015fmelerin y\u00fcr\u00fcrl\u00fc\u011f\u00fcn\u00fcn iki y\u0131l\u0131 a\u015fmas\u0131 h\u00e2linde sat\u0131\u015f noktas\u0131na cezai \u015fart uygulanmaks\u0131z\u0131n s\u00f6zle\u015fmeden \u00e7\u0131k\u0131\u015f hakk\u0131 tan\u0131nacak.<\/p>\n
– Geleneksel kanaldaki 100 metrekare alt\u0131nda<\/b>ki noktalar ile yerinde t\u00fcketim kanal\u0131ndaki noktalar bak\u0131m\u0131ndan, CCSD\u2019ye ait i\u00e7ecek dolaplar\u0131n\u0131n y\u00fczde 25\u2019inin rakip \u00fcr\u00fcnlerin eri\u015fimine a\u00e7\u0131lacak ve t\u00fcketiciler ve sat\u0131\u015f noktalar\u0131 konu hakk\u0131nda bilgilendirilecek.<\/p>\n
– S\u00f6zle\u015fmelerde yer alan al\u0131m \u015fartlar\u0131nda \u201cd\u00fczenli ve s\u00fcrekli sat\u0131n almak suretiyle\u201d ifadesinin yaln\u0131zca nakit yat\u0131r\u0131m i\u00e7eren s\u00f6zle\u015fmelerde korunacak ve nakit yat\u0131r\u0131m haricindeki di\u011fer indirim-iskonto-promosyonlar\u0131 i\u00e7eren h\u00fck\u00fcmler bak\u0131m\u0131ndan s\u00f6zle\u015fmelerden kald\u0131r\u0131lacak \u015fekilde d\u00fczenleme yap\u0131lacak.<\/p>\n
Rekabet Kurumu sitesinde, ge\u00e7i\u015f s\u00fcrecinin tamamlanmas\u0131yla birlikte t\u00fcm y\u00f6nleriyle 2022 y\u0131l\u0131n\u0131n Kas\u0131m ay\u0131nda y\u00fcr\u00fcrl\u00fc\u011fe girecek olan taahh\u00fctlerin; CCSD\u2019nin rakipleri, perakende sat\u0131\u015f noktalar\u0131 ve t\u00fcketiciler bak\u0131m\u0131ndan sonu\u00e7lar\u0131n\u0131 anlatan d\u00f6rt dakikal\u0131k bir de k\u0131sa filme yer verildi.<\/p>\n","protected":false},"excerpt":{"rendered":"
Rekabet Kurulu Coca Cola hakk\u0131nda y\u00fcr\u00fctt\u00fc\u011f\u00fc soru\u015fturmay\u0131, \u015firket taraf\u0131ndan sunulan taahh\u00fct paketinin rekabet sorunlar\u0131n\u0131 giderebilecek nitelikte …<\/p>\n","protected":false},"author":1,"featured_media":49939,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[3948,3322,389,1356],"class_list":["post-49938","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-noktalar","tag-rekabet","tag-satis","tag-sozlesme"],"yoast_head":"\n