{"id":35258,"date":"2022-06-30T05:50:08","date_gmt":"2022-06-30T02:50:08","guid":{"rendered":"https:\/\/blog.coinmuhendisi.com\/?p=35258"},"modified":"2022-06-30T05:50:08","modified_gmt":"2022-06-30T02:50:08","slug":"e-ticarete-yonelik-kanun-teklifi-ne-iceriyor","status":"publish","type":"post","link":"https:\/\/coinmuhendisi.com\/blog\/e-ticarete-yonelik-kanun-teklifi-ne-iceriyor\/","title":{"rendered":"E-ticarete y\u00f6nelik kanun teklifi ne i\u00e7eriyor?"},"content":{"rendered":"

\u0130stanbul Bilgi \u00dcniversitesi Rekabet Hukuku Merkezi Direkt\u00f6r\u00fc Do\u00e7. Dr. Kerem Cem Sanl\u0131 e-ticarete y\u00f6nelik kanun teklifini de\u011ferlendirdi.<\/p>\n

Bloomberg HT\u2019ye konuk olan Sanl\u0131, teklifin ticaret platformlar\u0131n\u0131n pazar g\u00fcc\u00fcne ve yo\u011funla\u015fmas\u0131na odakland\u0131\u011f\u0131na ve piyasa ger\u00e7ekleriyle ba\u011fda\u015fmayan m\u00fcdahaleci maddeler i\u00e7erdi\u011fini s\u00f6yledi.<\/p>\n

Sanl\u0131 s\u00f6zlerine \u015f\u00f6yle devam etti:<\/p>\n

\u0130ki tane temel mesele var. Platformlar \u00e7ok b\u00fcy\u00fcd\u00fc ve sat\u0131c\u0131lar a\u00e7\u0131s\u0131ndan bakarsak platform \u00fczerinden sat\u0131\u015f yapan sat\u0131c\u0131lar asimetrik bir pazar g\u00fcc\u00fcne sahip oldu. \u0130kincisi ekonomik yo\u011funla\u015fma\u2026 Teklif iki problem \u00fczerine in\u015fa edilmi\u015f. Bu a\u00e7\u0131dan yasal d\u00fczenleme yapmak d\u00fcnyadakilerle paralel ama T\u00fcrkiye\u2019deki ile ilgili birka\u00e7 tane problem var. Ayn\u0131 anda benzer yasal d\u00fczenlemeyi Rekabet Kurumu\u2019nun yapt\u0131\u011f\u0131n\u0131 biliyoruz. Dolay\u0131s\u0131yla iki yasal d\u00fczenleme e\u015fzamanl\u0131 olarak gidiyor ki bu karma\u015fa do\u011furacakt\u0131r. \u0130ki, bu yasal d\u00fczenleme payda\u015flar\u0131n\u0131n s\u00f6z sahibi olmad\u0131\u011f\u0131, tart\u0131\u015f\u0131lan bir yasal d\u00fczenleme. \u00dc\u00e7\u00fcnc\u00fcs\u00fc d\u00fcnyada haz\u0131rlanan bu konuda \u00f6rnekler var, takip etti\u011fimiz Avrupa Birli\u011fi\u2019nden ayr\u0131lan, sapan baz\u0131 a\u00e7\u0131lardan olduk\u00e7a m\u00fcdahaleci diyebilece\u011fimiz, piyasa ekonomisi ger\u00e7ekleri ile ba\u011fda\u015fmayan birtak\u0131m d\u00fczenlemeler i\u00e7eriyor. Bakt\u0131\u011f\u0131m\u0131z zaman teklif piyasan\u0131n dinamiklerini bozabilecek, yat\u0131r\u0131m yapma g\u00fcc\u00fcn\u00fc azaltabilecek ve serbest pazar\u0131 bozabilecek birtak\u0131m kurallar i\u00e7eriyor.<\/p>\n

\n
<\/div>\n<\/p><\/div>\n<\/p>\n

\u201cPlatform \u00fczerinden sat\u0131\u015f yapanlar a\u00e7\u0131s\u0131ndan olumlu\u201d<\/b><\/p>\n

Teklifin \u00f6zellikle platform \u00fczerinden sat\u0131\u015f yapan sat\u0131c\u0131lar\u0131 platforma kar\u015f\u0131 g\u00fc\u00e7lendirecek maddeler i\u00e7erdi\u011fini de s\u00f6zlerine ekleyen Sanl\u0131, \u201cSat\u0131c\u0131larla olan ili\u015fki a\u00e7\u0131s\u0131ndan yani platformun kendi \u00fczerinden sat\u0131\u015f yapan sat\u0131c\u0131larla olan ili\u015fkisi a\u00e7\u0131s\u0131ndan bakt\u0131\u011f\u0131m\u0131z zaman platformlar \u00e7ok g\u00fc\u00e7l\u00fc ve her dediklerini sat\u0131c\u0131lara kabul ettirme etkileri var. Sat\u0131c\u0131lar ve bu platformlar aras\u0131ndaki ili\u015fkiyi d\u00fczenlemek isabetli. Bu \u00e7ok \u00f6nemli bir \u015fey, bir boyutuyla platform ve sat\u0131c\u0131lar aras\u0131nda denge g\u00f6zetiyor, sat\u0131c\u0131lar\u0131n g\u00fcc\u00fcn\u00fc art\u0131r\u0131yor\u201d dedi.<\/p>\n

\u201cPlatform kendi markas\u0131n\u0131 kendi platformu \u00fczerinden satamayacak\u201d<\/b><\/p>\n

Teklifte endi\u015fe olu\u015fturan maddeler hakk\u0131nda da bilgi veren Sanl\u0131, yasa koyucular taraf\u0131ndan platformalara m\u00fcdahale edilmezse uzun vadede t\u00fcketicinin refah\u0131n\u0131n olumsuz etkilenece\u011fi yani fiyatlar\u0131n artaca\u011f\u0131n\u0131 ve \u00e7e\u015fitlilik ve kalitenin azalaca\u011f\u0131 ili\u015fkin bir endi\u015fesinin oldu\u011funu ve teklifle art\u0131k platformlar\u0131n kendilerinin \u00fcrettikleri markalar\u0131 kendi platformlar\u0131 \u00fczerinden satmas\u0131n\u0131n \u00f6n\u00fcne ge\u00e7ildi\u011fini s\u00f6yledi.<\/p>\n

Sanl\u0131 s\u00f6zlerine \u015f\u00f6yle devam etti:<\/p>\n

Teklifte sat\u0131c\u0131lar\u0131 daha fazla serbest b\u0131rakmak ve bu platformlar\u0131 t\u00fcketicilere zarar verecek birtak\u0131m uygulamalara son verilmesi d\u00fc\u015f\u00fcn\u00fcl\u00fcyor fakat sorun \u015fu burada birtak\u0131m d\u00fczenlemeler \u00f6l\u00e7\u00fcs\u00fcz, ba\u015fka yasal d\u00fczenlemelerde g\u00f6rmedi\u011fimiz tarzda h\u00fck\u00fcmler var. Mesela platform kendi markas\u0131n\u0131 platform \u00fczerinden satamaz diyor, yasan\u0131n yap\u0131s\u0131na bakt\u0131\u011f\u0131m\u0131z zaman getirilen y\u00fck\u00fcml\u00fcl\u00fckleri genellikle bu platformun elde etti\u011fi ciroya g\u00f6re yani daha do\u011frusu net i\u015flem hacmine g\u00f6re \u00f6ng\u00f6r\u00fcld\u00fc\u011f\u00fcn\u00fc g\u00f6r\u00fcyoruz. E\u015fikler var ve buradaki endi\u015fe kendi markas\u0131n\u0131 di\u011fer markalar kar\u015f\u0131s\u0131nda kay\u0131rmas\u0131 ve sat\u0131c\u0131lar\u0131 olumsuz etkilememesi.<\/p>\n

\u201cCiddi vergi y\u00fck\u00fc geliyor\u201d<\/b><\/p>\n

En \u00f6nemlisinin vergi ile alakal\u0131 maddeler oldu\u011funu belirten Sanl\u0131, \u201cOla\u011fan\u00fcst\u00fc bir vergi getirilmi\u015f rekabet politikas\u0131 ve yo\u011funla\u015fma ile pek alakas\u0131 yok. Burada yap\u0131lmak istenen \u015fey \u00e7ok b\u00fcy\u00fcyen platformlar\u0131 vergilendirmek suretiyle yat\u0131r\u0131m i\u015ftah\u0131n\u0131 \u00f6ld\u00fcrmek ve belli bir ciro \u00fczerine \u00e7\u0131karmamak. \u00d6ng\u00f6r\u00fclen cirolar elde edilirse zaten o platformu faaliyet g\u00f6sterme imkan\u0131 kalmaz. \u00c7\u00fcnk\u00fc vergi ve lisans \u00fccretine ilgili platformun cirosundan de\u011fil net i\u015flem dedi\u011fimiz \u00fczerinden yap\u0131lan i\u015flemler tutar\u0131ndan al\u0131yor, bu vergiler \u00e7ok fazla.<\/p>\n

\u201c\u0130ndirimlere k\u0131s\u0131tlama gelecek\u201d<\/b><\/p>\n

T\u00fcketiciyi etkileyen en \u00f6nemli konunun ise indirimlerle alakal\u0131 oldu\u011funu belirten Sanl\u0131, \u201c\u0130ndirim k\u0131s\u0131tlamalar\u0131 var t\u00fcketiciyi etkileyecek k\u0131sm\u0131 da bu\u2026 Yasada bence olmamas\u0131 gereken mant\u0131\u011f\u0131 anla\u015f\u0131l\u0131yor ama ama\u00e7 a\u00e7\u0131s\u0131ndan \u00e7ok da \u00f6l\u00e7\u00fcl\u00fc olmayan d\u00fczenlemeler olarak s\u00f6yleyebiliriz\u201d dedi.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u0130stanbul Bilgi \u00dcniversitesi Rekabet Hukuku Merkezi Direkt\u00f6r\u00fc Do\u00e7. Dr. Kerem Cem Sanl\u0131 e-ticarete y\u00f6nelik kanun teklifini de\u011ferlendirdi …<\/p>\n","protected":false},"author":6,"featured_media":35259,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[522,2116,3489,2140],"class_list":["post-35258","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-altcoin","tag-platform","tag-platformlar","tag-saticilar","tag-teklif"],"yoast_head":"\nE-ticarete y\u00f6nelik kanun teklifi ne i\u00e7eriyor? - Coin M\u00fchendisi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/coinmuhendisi.com\/blog\/e-ticarete-yonelik-kanun-teklifi-ne-iceriyor\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E-ticarete y\u00f6nelik kanun teklifi ne i\u00e7eriyor?\" \/>\n<meta property=\"og:description\" content=\"\u0130stanbul Bilgi \u00dcniversitesi Rekabet Hukuku Merkezi Direkt\u00f6r\u00fc Do\u00e7. 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