{"id":3369,"date":"2021-11-09T22:00:09","date_gmt":"2021-11-09T19:00:09","guid":{"rendered":"https:\/\/blog.coinmuhendisi.com\/?p=3369"},"modified":"2021-11-09T22:00:09","modified_gmt":"2021-11-09T19:00:09","slug":"promodex-fonlama-sureci-ile-influencer-marketing-2-0-hayata-geciyor-sponsorlu","status":"publish","type":"post","link":"https:\/\/coinmuhendisi.com\/blog\/promodex-fonlama-sureci-ile-influencer-marketing-2-0-hayata-geciyor-sponsorlu\/","title":{"rendered":"Promodex Fonlama S\u00fcreci ile \u201cInfluencer Marketing 2.0\u201d Hayata Ge\u00e7iyor (Sponsorlu)"},"content":{"rendered":"
<\/div>\n

Blockchain tabanl\u0131 d\u00fcnyan\u0131n ilk \u201cProgramatik Influencer (fenomen) Pazaryeri\u201d Promodex platformunun fonlama s\u00fcreci ba\u015flad\u0131. Bu kapsamda PROMO token\u0131n toplam arz\u0131n\u0131n %12\u2019sinin sat\u0131laca\u011f\u0131 fonlama s\u00fcreci, farkl\u0131 yat\u0131r\u0131mc\u0131 kitlelerine 5 a\u015famal\u0131 olarak ger\u00e7ekle\u015ftirilirken bir taraftan da s\u00fcrekli devam edecek olan airdrop kampanyalar\u0131 ile \u00fccretsiz token sahibi olabiliyorsunuz.<\/p>\n

Promodex <\/strong>\u201cAIRDROP\u201d<\/strong> \u00c7ekili\u015fi ile Herkese PROMO Token<\/strong><\/b><\/p>\n

<\/figure>\n

Promodex<\/strong>: \u201cInfluencer Marketing\u201d yeniden tan\u0131mlan\u0131yor<\/strong><\/b><\/p>\n

Son dakika geli\u015fmelerden an\u0131nda haberdar olmak i\u00e7in bizi Twitter<\/b> ve Telegram<\/b> kanal\u0131m\u0131zdan takip edebilirsiniz. <\/div>\n

Teknolojinin ald\u0131\u011f\u0131 h\u0131zl\u0131 seyir ve dijitalle\u015fmenin de etkisiyle \u00f6zellikle son 5-6 y\u0131ld\u0131r sosyal medyada \u00f6zg\u00fcn, bilgi verici ve e\u011flenceli i\u00e7erikler payla\u015fan ve payla\u015ft\u0131klar\u0131 i\u00e7erikler geni\u015f kitleler taraf\u0131ndan be\u011feniyle takip edilen sosyal medya kullan\u0131c\u0131lar\u0131 \u2018influencer\u2019 olarak adland\u0131r\u0131lmaya ba\u015fland\u0131. <\/p>\n

Y\u00fcksek arac\u0131 komisyonlar\u0131, s\u00fcrekli artan reklamveren rekabeti ve reklam doland\u0131r\u0131c\u0131l\u0131\u011f\u0131 nedeniyle dijital reklamlardan yeterli verimi alamayan reklam verenler, influencerlar\u0131n kitleler \u00fczerindeki etkisinin fark\u0131na vard\u0131. <\/p>\n

<\/figure>\n

Bunun sonucunda, son d\u00f6nemde reklam verenlerin her ge\u00e7en g\u00fcn artan \u015fekilde influencerlarla yapt\u0131\u011f\u0131 reklam \u00e7al\u0131\u015fmalar\u0131 dikkat \u00e7ekmeye ba\u015flad\u0131. \u0130statistiklere g\u00f6re influencer marketing olarak adland\u0131r\u0131lan bu pazar her y\u0131l ortalama %40 b\u00fcy\u00fcme oran\u0131na sahip. <\/p>\n

Pazar, ciddi oranda b\u00fcy\u00fcmesine kar\u015f\u0131n, sadece mega fenomenlerin pastadan pay ald\u0131\u011f\u0131 bir alan olarak kald\u0131. Ancak a\u015fa\u011f\u0131daki istatistik bize \u00e7ok farkl\u0131 bir \u015fey s\u00f6yl\u00fcyor. <\/p>\n

<\/figure>\n

Takip\u00e7i say\u0131s\u0131 b\u00fcy\u00fcd\u00fck\u00e7e reklam maliyeti art\u0131yor fakat tam tersine etki d\u00fczeyi azal\u0131yor. Yani, reklam verenin \u00e7al\u0131\u015ft\u0131\u011f\u0131 sosyal medya influencer\u0131n takip\u00e7i say\u0131s\u0131 artt\u0131k\u00e7a hem daha y\u00fcksek birim maliyet \u00f6d\u00fcyor hem de daha d\u00fc\u015f\u00fck oranl\u0131 bir etkile\u015fim al\u0131yor. Bu durumda bile maliyet-etki dengesi dikkate al\u0131nd\u0131\u011f\u0131nda influencer marketing halen d\u00fcnyan\u0131n en etkili reklam metodu olarak \u00f6ne \u00e7\u0131k\u0131yor.<\/p>\n

Dolay\u0131s\u0131yla, toplam 1 milyon takip\u00e7isi olan 10 medium influencer, 1 milyon takip\u00e7iye sahip 1 mega influencerdan hem daha etkili hem de daha ucuz oluyor. \u00d6yleyse, reklam verenler neden daha avantajl\u0131 olan\u0131 tercih etmiyor dersiniz? Cevab\u0131 \u00e7ok basit. \u00c7\u00fcnk\u00fc bu s\u00fcreci y\u00f6netebilecek herhangi bir altyap\u0131 yada model yok.<\/p>\n

\u00dcstelik, mikro ve nano influencerlar\u0131 tespit etmek de \u00e7ok zor. Mikro ve nano influencerlar\u0131 tespit etmeniz halinde bile bu s\u00fcreci y\u00f6netmek i\u00e7in bir\u00e7ok eleman \u00e7al\u0131\u015ft\u0131rmak gerekir. Bu nedenle reklam verenler, daha y\u00fcksek etkile\u015fim alabilecekleri bir\u00e7ok nano, mikro ve medium influencerlarla \u00e7al\u0131\u015fmak yerine, s\u0131n\u0131rl\u0131 say\u0131da mega influencer ile \u00e7al\u0131\u015fmaya mecbur kal\u0131yor.<\/p>\n

Son birka\u00e7 y\u0131lda t\u00fcm d\u00fcnyada influencerlarla reklam verenleri bir araya getiren influencer pazaryeri platformlar\u0131 ortaya \u00e7\u0131kmaya ba\u015flad\u0131 bile. \u00dcyelik \u00fccretleri ve manuel kampanya y\u00f6netimi ile \u00e7al\u0131\u015fan bu yap\u0131lar, influencer marketingi otomatize edecek programatik bir yap\u0131ya yada modele sahip de\u011filler.<\/p>\n

Influencer marketing taraf\u0131ndaki bu durum, 2000\u2019lerin ba\u015f\u0131nda hen\u00fcz programatik yap\u0131ya ge\u00e7i\u015f sa\u011flamam\u0131\u015f dijital reklam piyasas\u0131na benzetilebilir. O d\u00f6nemde de her bir dijital mecrada ayr\u0131 ayr\u0131 reklam al\u0131m\u0131 yap\u0131lmas\u0131 gerekmekteydi. Programatik ile sat\u0131n alma s\u00fcreci h\u0131zl\u0131 ve otomatik hale gelirken, geli\u015fmi\u015f hedefleme ile \u00e7ok daha etkili ve verimli hale geldi.<\/p>\n

\n
<\/div>\n<\/figure>\n

Influencer marketing taraf\u0131nda ise, influencer bulma ve kampanya y\u00f6netimi \u00f6zelliklerine sahip olan platformlar olsa dahi, ayn\u0131 ayda bir \u00e7ok influencer ile programatik kampanya yapilabilecek bir altyap\u0131 yok. \u0130\u015fte bu noktada Promodex ile d\u00fcnyan\u0131n ilk \u201cProgramatik \u0130nfluencer Pazaryeri\u201d hayata ge\u00e7iyor.<\/p>\n

D\u00fcnyan\u0131n ilk, blockchain tabanl\u0131 influencer pazaryeri olan Promodex, sadece reklam verenlerin influencerlara eri\u015fip programatik olarak kampanya yapmas\u0131n\u0131 sa\u011flamakla kalm\u0131yor, ayn\u0131 zamanda her seviyede influencer\u0131n da bu pazardan pay almas\u0131n\u0131 ve d\u00fczenli gelir elde etmesini sa\u011fl\u0131yor.<\/p>\n

Promodex<\/strong>: Temel Fonksiyonlar<\/strong><\/b><\/p>\n

Promodex platformu temel olarak 3 fonksiyona dayan\u0131yor. <\/p>\n

    \n
  • Programatik kampanya\n
      \n
    • Programatik Influencer marketing kampanyas\u0131<\/li>\n
    • Programatik airdrop kampanyas\u0131<\/li>\n
    • Programatik bounty kampanyas\u0131<\/li>\n<\/ul>\n<\/li>\n
    • Programatik IDO launchpad<\/li>\n
    • Merkeziyetsiz b\u00fct\u00e7e emaneti<\/li>\n<\/ul>\n
      <\/figure>\n

      Fonlama s\u00fcreci ba\u015flayan ve Seed Fund (Tohum Yat\u0131r\u0131m) a\u015famas\u0131n\u0131n \u201chard cap\u201d ini tamamlayan Promodex\u2019in 15 Kas\u0131m 2021, T\u00fcrkiye saati ile 23.59 itibariyle \u201cSeed Fund\u201d a\u015famas\u0131 sona eriyor. Kat\u0131lma talebinde bulunmak i\u00e7in a\u015fa\u011f\u0131daki formu doldurabilirsiniz. <\/p>\n

      *** \u00d6nemli not: Soft-cap Seed Fund (biti\u015f tarihi: 15 Kas\u0131m 2021 T\u00fcrkiye saati 23:59) a\u015famas\u0131na ge\u00e7en Promodex veya Promodex ekibi do\u011frudan veya dolayl\u0131 olarak itibari veya kripto para talebinde bulunmaz. Olas\u0131 taleplere kar\u015f\u0131 \u015f\u00fcpheyle yakla\u015f\u0131n\u0131z.<\/em><\/strong><\/p>\n

        \n
      • Seed Fund kat\u0131l\u0131m talep formu: https:\/\/forms.gle\/x8YKCZSR5QTtiXx67<\/li>\n
      • Promodex h\u0131zl\u0131 eri\u015fim linki: https:\/\/linktr.ee\/promodexio<\/li>\n
      • Global Telegram kanal\u0131: https:\/\/telegram.me\/promodexio_global<\/li>\n
      • Airdrop kat\u0131l\u0131m\u0131 i\u00e7in buraya t\u0131kla: https:\/\/linktr.ee\/promodexio<\/li>\n
      • Email: [email\u00a0protected]<\/span><\/li>\n<\/ul>\n
        <\/div>\n","protected":false},"excerpt":{"rendered":"

        Blockchain tabanl\u0131 d\u00fcnyan\u0131n ilk \u201cProgramatik Influencer (fenomen) Pazaryeri\u201d Promodex platformunun fonlama s\u00fcreci ba\u015flad\u0131. Bu kapsamda PROMO …<\/p>\n","protected":false},"author":6,"featured_media":3370,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[364],"class_list":["post-3369","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bitcoin","tag-reklam"],"yoast_head":"\nPromodex Fonlama S\u00fcreci ile \u201cInfluencer Marketing 2.0\u201d Hayata Ge\u00e7iyor (Sponsorlu) - Coin M\u00fchendisi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/coinmuhendisi.com\/blog\/promodex-fonlama-sureci-ile-influencer-marketing-2-0-hayata-geciyor-sponsorlu\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Promodex Fonlama S\u00fcreci ile \u201cInfluencer Marketing 2.0\u201d Hayata Ge\u00e7iyor (Sponsorlu)\" \/>\n<meta property=\"og:description\" content=\"Blockchain tabanl\u0131 d\u00fcnyan\u0131n ilk \u201cProgramatik Influencer (fenomen) Pazaryeri\u201d Promodex platformunun fonlama s\u00fcreci ba\u015flad\u0131. 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