{"id":31765,"date":"2022-06-17T03:00:08","date_gmt":"2022-06-17T00:00:08","guid":{"rendered":"https:\/\/blog.coinmuhendisi.com\/?p=31765"},"modified":"2022-06-17T03:00:08","modified_gmt":"2022-06-17T00:00:08","slug":"mckinsey-metaverseun-2030a-kadar-5-trilyon-dolara-ulasacagini-tahmin-ediyor","status":"publish","type":"post","link":"https:\/\/coinmuhendisi.com\/blog\/mckinsey-metaverseun-2030a-kadar-5-trilyon-dolara-ulasacagini-tahmin-ediyor\/","title":{"rendered":"McKinsey, Metaverse\u2019\u00fcn 2030\u2019a kadar 5 trilyon dolara ula\u015faca\u011f\u0131n\u0131 tahmin ediyor"},"content":{"rendered":"

Investing.com – K\u00fcresel y\u00f6netim dan\u0131\u015fmanl\u0131\u011f\u0131 \u015firketi McKinsey & Company, Metaverse’\u00fcn 2030 y\u0131l\u0131na kadar 5 trilyon dolarl\u0131k bir pazar pay\u0131na ula\u015fmas\u0131n\u0131 bekliyor.<\/p>\n

McKinsey, son iki y\u0131lda pandeminin de etkisiyle ciddi bir b\u00fcy\u00fcme kaydeden e-ticaret sekt\u00f6r\u00fcn\u00fcn Metaverse alan\u0131nda \u00f6nemli bir yeri olaca\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcyor. 2030 y\u0131l\u0131na kadar Metaverse i\u00e7in 5 trilyonluk bir pazar tahmin eden \u015firket e-ticaretin bu alanda 2,6 trilyon ile en b\u00fcy\u00fck paya sahip olmas\u0131n\u0131 bekliyor. McKinsey taraf\u0131ndan sunulan rapora g\u00f6re Metaverse alan\u0131nda geli\u015fim kaydedecek di\u011fer sekt\u00f6rler aras\u0131nda 270 milyar dolar ile sanal \u00f6\u011frenme, 206 milyar dolar ile reklamc\u0131l\u0131k ve 125 milyar dolar b\u00fcy\u00fckl\u00fc\u011fe ula\u015fmas\u0131n\u0131 tahmin edilen oyun sekt\u00f6r\u00fc yer al\u0131yor.<\/p>\n

McKinsey raporunda Metaverse alan\u0131n\u0131n g\u00fcncel durumuna da de\u011finildi. Bulgulara g\u00f6re yat\u0131r\u0131mc\u0131lar, bu alana ilgi g\u00f6stermeye devam ediyor. \u00d6yle ki 2022 y\u0131l\u0131n\u0131n ilk yar\u0131s\u0131nda bir\u00e7ok sekt\u00f6rden \u015firket, Metaverse\u2019e 120 milyar dolardan fazla yat\u0131r\u0131m yapt\u0131. Bu rakam 2021 y\u0131l\u0131 yat\u0131r\u0131mlar\u0131n\u0131n y\u00fczde 110\u2019unu a\u015f\u0131yor.<\/p>\n

McKinsey, Metaverse raporunu haz\u0131rlarken Asya-Pasifik, \u00c7in, Avrupa ve ABD genelinde 3.400’den fazla t\u00fcketici ve \u00fcst d\u00fczey y\u00f6neticiyle anket yapt\u0131. Ayr\u0131ca giyim, finansal hizmetler, perakende, telekom\u00fcnikasyon, medya ve teknoloji gibi bir\u00e7ok end\u00fcstriyi de analiz etti.<\/p>\n

Ortaya \u00e7\u0131kan bulgulara g\u00f6re ise g\u00fcn\u00fcm\u00fczde Metaverse, daha \u00e7ok oyun sekt\u00f6r\u00fc taraf\u0131ndan kullan\u0131l\u0131yor ve \u015fu an da 3 milyardan fazla oyuncu Metaverse\u2019\u00fcn farkl\u0131 versiyonlar\u0131na eri\u015febiliyor. Sosyalle\u015fme, ticaret, fitness, sanal \u00f6\u011frenme gibi sekt\u00f6rler de Metaverse alan\u0131ndaki di\u011fer kullan\u0131m alanlar\u0131n\u0131 olu\u015fturuyor.<\/p>\n

\u0130\u015f d\u00fcnyas\u0131 ve t\u00fcketiciler Metaverse\u2019e s\u0131cak bak\u0131yor<\/strong><\/p>\n

McKinsey ara\u015ft\u0131rmas\u0131, ankete kat\u0131lan her 10 t\u00fcketiciden 6\u2019s\u0131n\u0131n fiziksel alternatifi yerine en az bir Metaverse deneyimini tercih edebilece\u011fini ortaya koydu. \u00dcst d\u00fczey y\u00f6neticiler aras\u0131nda yap\u0131lan ankette ise kat\u0131lanlar\u0131n y\u00fczde 95\u2019i bu yeni teknolojinin \u00f6n\u00fcm\u00fczdeki 5 ila 10 y\u0131l i\u00e7ince i\u015f hayat\u0131na olumlu etki edece\u011fini d\u00fc\u015f\u00fcn\u00fcyor.<\/p>\n

\u0130\u015f liderleri ayr\u0131ca meta veri deposunun marj b\u00fcy\u00fcmesini art\u0131rma potansiyelinin fark\u0131ndad\u0131r. Liderlerin yakla\u015f\u0131k y\u00fczde 95’i teknolojinin sekt\u00f6rleri \u00fczerinde be\u015f ila 10 y\u0131l i\u00e7inde olumlu bir etki yaratmas\u0131n\u0131 beklediklerini kabul ederken, y\u00fczde 31’i ise sekt\u00f6rlerinin \u00e7al\u0131\u015fma \u015feklini de\u011fi\u015ftirece\u011fini s\u00f6yledi.<\/p>\n

\u0130\u015f d\u00fcnyas\u0131ndan kat\u0131l\u0131mc\u0131lar\u0131n yakla\u015f\u0131k y\u00fczde 25\u2019i, Metaverse\u2019\u00fcn \u00f6n\u00fcm\u00fczdeki be\u015f y\u0131l i\u00e7inde \u015firketlerinin toplam marj b\u00fcy\u00fcmesinin y\u00fczde 15’inden fazlas\u0131n\u0131 olu\u015fturmas\u0131n\u0131 bekliyor.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Investing.com – K\u00fcresel y\u00f6netim dan\u0131\u015fmanl\u0131\u011f\u0131 \u015firketi McKinsey & Company, Metaverse’\u00fcn 2030 y\u0131l\u0131na kadar 5 trilyon dolarl\u0131k bir pazar pay\u0131na …<\/p>\n","protected":false},"author":6,"featured_media":31766,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,4],"tags":[282,622],"class_list":["post-31765","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-altcoin","category-bitcoin","tag-metaverse","tag-milyar"],"yoast_head":"\nMcKinsey, Metaverse\u2019\u00fcn 2030\u2019a kadar 5 trilyon dolara ula\u015faca\u011f\u0131n\u0131 tahmin ediyor - Coin M\u00fchendisi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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