{"id":28309,"date":"2022-05-28T20:00:11","date_gmt":"2022-05-28T17:00:11","guid":{"rendered":"https:\/\/blog.coinmuhendisi.com\/?p=28309"},"modified":"2022-05-28T20:00:11","modified_gmt":"2022-05-28T17:00:11","slug":"kpi-nedir-nasil-hesaplanir","status":"publish","type":"post","link":"https:\/\/coinmuhendisi.com\/blog\/kpi-nedir-nasil-hesaplanir\/","title":{"rendered":"KPI Nedir, Nas\u0131l Hesaplan\u0131r?"},"content":{"rendered":"

Temel performans g\u00f6stergeleri (KPI\u2019lar), bir \u015firketin ba\u015far\u0131s\u0131n\u0131 bir dizi hedef, ama\u00e7 veya sekt\u00f6r emsallerine kar\u015f\u0131 \u00f6l\u00e7er.<\/p>\n

M\u00fc\u015fteri odakl\u0131 KPI\u2019lar genellikle m\u00fc\u015fteri ba\u015f\u0131na verimlilik, m\u00fc\u015fteri memnuniyeti ve m\u00fc\u015fteriyi elde tutma \u00fczerine odaklan\u0131r. S\u00fcre\u00e7 odakl\u0131 KPI\u2019lar, kurulu\u015f genelinde operasyonel performans\u0131 \u00f6l\u00e7meyi ve izlemeyi ama\u00e7lar. Genel olarak konu\u015fursak, i\u015fletmeler i\u015f analiti\u011fi yaz\u0131l\u0131m\u0131 ve raporlama ara\u00e7lar\u0131 arac\u0131l\u0131\u011f\u0131yla KPI\u2019lar\u0131 \u00f6l\u00e7er ve takip eder.<\/p>\n

Temel Performans G\u00f6stergeleri (KPI) Nelerdir?<\/b><\/p>\n

Temel Performans G\u00f6stergeleri (KPI\u2019lar), bir \u015firketin genel uzun vadeli performans\u0131n\u0131 \u00f6l\u00e7mek i\u00e7in kullan\u0131lan bir dizi \u00f6l\u00e7\u00fclebilir \u00f6l\u00e7\u00fcmd\u00fcr.<\/p>\n

KPI\u2019lar, \u00f6zellikle ayn\u0131 sekt\u00f6rdeki di\u011fer i\u015fletmelerle kar\u015f\u0131la\u015ft\u0131r\u0131ld\u0131\u011f\u0131nda, bir \u015firketin stratejik, finansal ve operasyonel ba\u015far\u0131lar\u0131n\u0131 belirlemeye yard\u0131mc\u0131 olur.<\/p>\n

Temel Ba\u015far\u0131 G\u00f6stergeleri (KSI\u2019ler) olarak da adland\u0131r\u0131lan KPI\u2019lar, performans kriterlerine ba\u011fl\u0131 olarak \u015firketler ve sekt\u00f6rler aras\u0131nda farkl\u0131l\u0131k g\u00f6sterir.<\/p>\n

\u00d6rne\u011fin, sekt\u00f6r\u00fcnde en h\u0131zl\u0131 b\u00fcy\u00fcmeyi elde etmeye \u00e7al\u0131\u015fan bir yaz\u0131l\u0131m \u015firketi, ana performans g\u00f6stergesi olarak y\u0131ldan y\u0131la (YOY) gelir art\u0131\u015f\u0131n\u0131 d\u00fc\u015f\u00fcnebilir. Aksine, bir perakende zinciri, b\u00fcy\u00fcmesini \u00f6l\u00e7mek i\u00e7in en iyi KPI \u00f6l\u00e7\u00fcs\u00fc olarak ayn\u0131 ma\u011faza sat\u0131\u015flar\u0131na daha fazla de\u011fer verebilir.<\/p>\n

Temel performans g\u00f6stergeleri (KPI), bir \u015firketin \u00e7\u0131kt\u0131s\u0131n\u0131 bir dizi hedef, ama\u00e7 veya sekt\u00f6r emsallerine g\u00f6re \u00f6l\u00e7er.<\/p>\n

\n
<\/figure>\n<\/div>\n

Temel Performans G\u00f6stergelerinin (KPI\u2019lar) T\u00fcrleri<\/b><\/p>\n

Finansal Metrikler<\/b><\/p>\n

Finansallara ba\u011fl\u0131 temel performans g\u00f6stergeleri genellikle gelir ve kar marjlar\u0131na odaklan\u0131r. K\u00e2r temelli \u00f6l\u00e7\u00fcmlerin en \u00e7ok denenmi\u015f ve do\u011fru olan\u0131 olan net k\u00e2r, \u015firketin t\u00fcm gider, vergi ve faiz \u00f6demelerinin ayn\u0131 d\u00f6neme ait muhasebele\u015ftirilmesinden sonra, belirli bir d\u00f6nem i\u00e7in k\u00e2r olarak kalan gelir miktar\u0131n\u0131 temsil eder.<\/p>\n

Bir dolar tutar\u0131 olarak hesaplanan net kar, kar\u015f\u0131la\u015ft\u0131rmal\u0131 analizde kullan\u0131lmak \u00fczere gelirin bir y\u00fczdesine (\u201cnet kar marj\u0131\u201d olarak bilinir) d\u00f6n\u00fc\u015ft\u00fcr\u00fclmelidir.<\/p>\n

\u00d6rne\u011fin, belirli bir end\u00fcstri i\u00e7in standart net kar marj\u0131 %50 ise, bu alandaki yeni bir i\u015fletme, rekabet\u00e7i olarak ayakta kalmak istiyorsa, bu rakam\u0131 kar\u015f\u0131lamak veya yenmek i\u00e7in \u00e7al\u0131\u015fmas\u0131 gerekti\u011fini bilir. Sat\u0131\u015f ama\u00e7l\u0131 mallar\u0131n \u00fcretimiyle do\u011frudan ili\u015fkili giderlerin muhasebele\u015ftirilmesinden sonra gelirleri \u00f6l\u00e7en br\u00fct kar marj\u0131, ba\u015fka bir yayg\u0131n k\u00e2r temelli KPI\u2019d\u0131r.<\/p>\n

\u201cCari oran\u201d olarak bilinen bir finansal KPI, b\u00fcy\u00fck \u00f6l\u00e7\u00fcde likiditeye odaklan\u0131r ve bir \u015firketin d\u00f6nen varl\u0131klar\u0131n\u0131 mevcut bor\u00e7lar\u0131na b\u00f6lerek hesaplanabilir.<\/p>\n

Mali a\u00e7\u0131dan sa\u011fl\u0131kl\u0131 bir \u015firketin, mevcut 12 ayl\u0131k d\u00f6nem i\u00e7in mali y\u00fck\u00fcml\u00fcl\u00fcklerini yerine getirmek i\u00e7in genellikle elinde yeterli nakdi vard\u0131r. Bununla birlikte, farkl\u0131 end\u00fcstriler farkl\u0131 miktarlarda bor\u00e7 finansman\u0131na dayan\u0131r, bu nedenle bir \u015firket, nakit ak\u0131\u015f\u0131n\u0131n emsalleri aras\u0131nda nas\u0131l birikti\u011fini tespit etmek i\u00e7in yaln\u0131zca cari oran\u0131n\u0131 ayn\u0131 sekt\u00f6rdeki di\u011fer i\u015fletmelerinkiyle kar\u015f\u0131la\u015ft\u0131rmal\u0131d\u0131r.<\/p>\n

M\u00fc\u015fteri Metrikleri<\/b><\/p>\n

M\u00fc\u015fteri odakl\u0131 KPI\u2019lar genellikle m\u00fc\u015fteri ba\u015f\u0131na verimlilik, m\u00fc\u015fteri memnuniyeti ve m\u00fc\u015fteriyi elde tutma \u00fczerine odaklan\u0131r.<\/p>\n

Ya\u015fam boyu m\u00fc\u015fteri de\u011feri (Customer lifetime value \u2013 CLV) bir m\u00fc\u015fterinin t\u00fcm i\u015f ili\u015fkisi boyunca \u00fcr\u00fcnlerinize harcamas\u0131 beklenen toplam para miktar\u0131n\u0131 temsil eder.<\/p>\n

M\u00fc\u015fteri Edinme Maliyeti (CAC), kar\u015f\u0131la\u015ft\u0131rmal\u0131 olarak, yeni bir m\u00fc\u015fteri bulmak i\u00e7in gereken toplam sat\u0131\u015f ve pazarlama maliyetini temsil eder.\u0130\u015fletmeler, CAC ile CLV\u2019yi kar\u015f\u0131la\u015ft\u0131rarak m\u00fc\u015fteri edinme \u00e7abalar\u0131n\u0131n etkinli\u011fini \u00f6l\u00e7ebilir.<\/p>\n

S\u00fcre\u00e7 Performans Metrikleri<\/b><\/p>\n

S\u00fcre\u00e7 \u00f6l\u00e7\u00fcmleri, kurulu\u015f genelinde operasyonel performans\u0131 \u00f6l\u00e7meyi ve izlemeyi ama\u00e7lar.<\/p>\n

\u00d6rne\u011fin, i\u015fletmeler kusurlu \u00fcr\u00fcn say\u0131s\u0131n\u0131 \u00fcretilen toplam \u00fcr\u00fcnlere b\u00f6lerek kusurlu \u00fcr\u00fcnlerin y\u00fczdesini \u00f6l\u00e7ebilir. Do\u011fal olarak ama\u00e7 bu say\u0131y\u0131 m\u00fcmk\u00fcn oldu\u011fu kadar a\u015fa\u011f\u0131 \u00e7ekmek olacakt\u0131r.<\/p>\n

Verimlilik s\u00fcresi, belirli bir i\u015flemi \u00e7al\u0131\u015ft\u0131rmak i\u00e7in gereken toplam s\u00fcreyi temsil eder. \u00d6rne\u011fin, bir arabaya servis restoran verimi, ortalama bir m\u00fc\u015fteriye hizmet vermenin ne kadar s\u00fcrd\u00fc\u011f\u00fcn\u00fc \u00f6l\u00e7ebilir; sipari\u015flerini verdikleri andan yiyecekleriyle uzakla\u015ft\u0131klar\u0131 zamana kadar.<\/p>\n

\n
<\/figure>\n<\/div>\n

Temel Performans G\u00f6stergeleri (KPI\u2019lar) \u00d6rnekleri<\/b><\/p>\n

Ger\u00e7ek hayatta birka\u00e7 KPI \u00f6rne\u011fi i\u00e7in elektrikli ara\u00e7 \u00fcreticisi Tesla\u2019ya (TSLA) bir g\u00f6z atal\u0131m. Bu rakamlar\u0131n t\u00fcm\u00fc, 2021 y\u0131l\u0131n\u0131n ilk \u00e7eyre\u011fine aittir;<\/p>\n

Ara\u00e7 \u00dcretimi<\/b><\/p>\n

\u00c7eyrek boyunca Tesla, 180.338 ara\u00e7 \u00fcretti ve yakla\u015f\u0131k 185.000 ara\u00e7 teslim etti. \u00dcretim, \u015firket i\u00e7in b\u00fcy\u00fck bir mesele \u00e7\u00fcnk\u00fc s\u00fcrekli olarak h\u0131zlanma konusunda k\u00f6t\u00fc oldu\u011fu i\u00e7in ele\u015ftirildi.<\/p>\n

Artan \u00fcretim \u00f6l\u00e7e\u011fi, Tesla i\u00e7in daha fazla pazar pay\u0131 ve kar anlam\u0131na geliyor.<\/p>\n

Otomotiv Br\u00fct Marj\u0131<\/b><\/p>\n

\u00c7eyrek i\u00e7in Tesla\u2019n\u0131n otomotiv br\u00fct marj\u0131 bir y\u00fczde puan\u0131 artarak %26.5\u2019e y\u00fckseldi. Br\u00fct kar marj\u0131, ara\u00e7 \u00fcretim maliyetlerini izole etti\u011fi i\u00e7in Tesla i\u00e7in en iyi karl\u0131l\u0131k \u00f6l\u00e7\u00fctlerinden biridir.<\/p>\n

Tesla, d\u00fc\u015f\u00fck fiyatl\u0131 modellerin sat\u0131\u015flar\u0131 y\u00fcksek marjl\u0131 modellerini geride b\u0131raksa da, ilk \u00e7eyrekte br\u00fct kar marj\u0131n\u0131 art\u0131rmay\u0131 ba\u015fard\u0131.<\/p>\n

Serbest nakit ak\u0131\u015f\u0131<\/b><\/p>\n

Tesla\u2019n\u0131n serbest nakit ak\u0131\u015f\u0131, \u00e7eyrek boyunca 293 milyon dolar olarak ger\u00e7ekle\u015fti. Bu, bir \u00f6nceki y\u0131ldaki 895 milyon dolarl\u0131k serbest nakit ak\u0131\u015f\u0131 kayb\u0131ndan b\u00fcy\u00fck bir geli\u015fmeyi temsil ediyor.<\/p>\n

Tesla\u2019n\u0131n mevcut serbest nakit ak\u0131\u015f\u0131 \u00fcretimi, \u015firketin d\u00fczenleyici kredilerin yard\u0131m\u0131 olmadan bir k\u00e2rl\u0131l\u0131k \u00f6l\u00e7e\u011fine ula\u015ft\u0131\u011f\u0131n\u0131 g\u00f6steriyor.<\/p>\n

Temel Performans G\u00f6stergelerini (KPI\u2019lar) Kullanman\u0131n S\u0131n\u0131rlamalar\u0131<\/b><\/p>\n

KPI kullanman\u0131n baz\u0131 dezavantajlar\u0131 \u015funlard\u0131r:<\/strong><\/p>\n

    \n
  • KPI\u2019lar\u0131n anlaml\u0131 veriler sa\u011flamas\u0131 i\u00e7in gereken uzun zaman dilimi<\/li>\n
  • Yararl\u0131 olmalar\u0131 i\u00e7in s\u00fcrekli izleme ve yak\u0131n takip gerektirirler<\/li>\n
  • Y\u00f6neticiler \u00fcretkenlik KPI\u2019lar\u0131na a\u015f\u0131r\u0131 odakland\u0131\u011f\u0131nda kalite d\u00fc\u015fme e\u011filimi g\u00f6sterir<\/li>\n<\/ul>\n

    KPI \u00d6rne\u011fi Nedir?<\/b><\/p>\n

    KPI\u2019n\u0131n en temel \u00f6rneklerinden biri M\u00fc\u015fteri Ba\u015f\u0131na Gelir\u2019dir (RPC). \u00d6rne\u011fin, y\u0131lda 100.000 TL gelir elde ediyorsan\u0131z ve 100 m\u00fc\u015fteriniz varsa, RPC\u2019niz 1.000 TL\u2019dir.<\/p>\n

    5 Temel Performans G\u00f6stergesi Nelerdir?<\/b><\/p>\n

    KPI\u2019lar i\u015fletmeden i\u015fletmeye de\u011fi\u015fir. Ancak genel olarak, en s\u0131k kullan\u0131lan KPI\u2019lardan be\u015fi \u015funlard\u0131r:<\/p>\n

      \n
    • Gelir art\u0131\u015f\u0131<\/li>\n
    • M\u00fc\u015fteri ba\u015f\u0131na gelir<\/li>\n
    • Kar marj\u0131<\/li>\n
    • M\u00fc\u015fteri tutma oran\u0131<\/li>\n
    • M\u00fc\u015fteri memnuniyeti<\/li>\n<\/ul>\n

      KPI\u2019lar\u0131 Nas\u0131l \u00d6l\u00e7ersiniz?<\/b><\/p>\n

      \u00d6l\u00e7\u00fclen ger\u00e7ek KPI\u2019ye ba\u011fl\u0131d\u0131r. Ancak genel olarak konu\u015fursak, i\u015fletmeler i\u015f analiti\u011fi yaz\u0131l\u0131m\u0131 ve raporlama ara\u00e7lar\u0131 arac\u0131l\u0131\u011f\u0131yla KPI\u2019lar\u0131 \u00f6l\u00e7er ve takip eder.<\/p>\n

      \u0130yi Bir KPI Nedir?<\/b><\/p>\n

      \u0130yi bir KPI a\u015fa\u011f\u0131daki \u00f6zelliklere sahiptir:<\/strong><\/p>\n

        \n
      • Bir nihai hedefe y\u00f6nelik ilerlemenin nesnel ve net bilgisini sa\u011flar<\/li>\n
      • Verimlilik, kalite, zamanl\u0131l\u0131k ve performans gibi fakt\u00f6rleri izler ve \u00f6l\u00e7er<\/li>\n
      • Zaman i\u00e7inde performans\u0131 \u00f6l\u00e7mek i\u00e7in bir yol sa\u011flar<\/li>\n
      • Daha bilin\u00e7li kararlar vermeye yard\u0131mc\u0131 olur<\/li>\n<\/ul>\n

        KPI Raporu Nas\u0131l Olu\u015ftururum?<\/b><\/p>\n

        Bir KPI raporu olu\u015fturmak i\u00e7in gereken ad\u0131mlar:<\/p>\n

          \n
        • Bir genel bak\u0131\u015f veya tan\u0131t\u0131m olu\u015fturun<\/li>\n
        • KPI\u2019lar\u0131 a\u00e7\u0131k\u00e7a tan\u0131mlay\u0131n<\/li>\n
        • Uygun grafikler, \u00e7izelgeler ve tablolar kullanarak KPI\u2019lar\u0131n\u0131z\u0131 sunun<\/li>\n
        • Raporda son d\u00fczenlemeleri yap\u0131n ve da\u011f\u0131t\u0131n<\/li>\n<\/ul>\n
          \n

          Son S\u00f6zler<\/strong><\/p>\n

          KPI\u2019lar, bir \u015firketin performans\u0131n\u0131 \u00e7e\u015fitli farkl\u0131 metriklerde \u00f6l\u00e7mek ve izlemek i\u00e7in etkili bir yol sunar. Y\u00f6neticiler, KPI\u2019lar\u0131n tam olarak ne oldu\u011funu ve bunlar\u0131n nas\u0131l d\u00fczg\u00fcn bir \u015fekilde uygulanaca\u011f\u0131n\u0131 anlayarak, uzun vadeli ba\u015far\u0131 i\u00e7in i\u015fi daha iyi optimize edebilirler.<\/p>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"

          Temel performans g\u00f6stergeleri (KPI\u2019lar), bir \u015firketin ba\u015far\u0131s\u0131n\u0131 bir dizi hedef, ama\u00e7 veya sekt\u00f6r emsallerine kar\u015f\u0131 \u00f6l\u00e7er. M\u00fc\u015fteri odakl\u0131 KPI\u2019lar …<\/p>\n","protected":false},"author":6,"featured_media":28310,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[534,1473,489],"class_list":["post-28309","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-defi","tag-musteri","tag-performans","tag-tesla"],"yoast_head":"\nKPI Nedir, Nas\u0131l Hesaplan\u0131r? - Coin M\u00fchendisi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/coinmuhendisi.com\/blog\/kpi-nedir-nasil-hesaplanir\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"KPI Nedir, Nas\u0131l Hesaplan\u0131r?\" \/>\n<meta property=\"og:description\" content=\"Temel performans g\u00f6stergeleri (KPI\u2019lar), bir \u015firketin ba\u015far\u0131s\u0131n\u0131 bir dizi hedef, ama\u00e7 veya sekt\u00f6r emsallerine kar\u015f\u0131 \u00f6l\u00e7er. 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