{"id":18315,"date":"2022-03-18T14:00:10","date_gmt":"2022-03-18T11:00:10","guid":{"rendered":"https:\/\/blog.coinmuhendisi.com\/?p=18315"},"modified":"2022-03-18T14:00:10","modified_gmt":"2022-03-18T11:00:10","slug":"avustralyali-duzenleyici-facebooktaki-sahte-reklamlar-icin-metaya-dava-acti","status":"publish","type":"post","link":"https:\/\/coinmuhendisi.com\/blog\/avustralyali-duzenleyici-facebooktaki-sahte-reklamlar-icin-metaya-dava-acti\/","title":{"rendered":"Avustralyal\u0131 d\u00fczenleyici, Facebook\u2019taki sahte reklamlar i\u00e7in Meta\u2019ya dava a\u00e7t\u0131"},"content":{"rendered":"

Investing.com \u2013 Avustralya\u2019da t\u00fcketici haklar\u0131 g\u00f6zlemcisi, Facebook\u2019ta yay\u0131mlanan doland\u0131r\u0131c\u0131l\u0131k reklamlar\u0131n\u0131 gerek\u00e7e g\u00f6stererek ana \u015firketi Meta<\/span>\u2019ya dava a\u00e7t\u0131.<\/p>\n

Avustralya g\u00f6zlemcisi, 2021 y\u0131l\u0131nda \u00fclke vatanda\u015flar\u0131ndan toplamda 100 milyon Avustralya dolar\u0131n\u0131 bulan kripto para doland\u0131r\u0131c\u0131l\u0131k giri\u015fiminde Facebook\u2019ta yay\u0131mlanan reklamlardan dolay\u0131 sosyal medya platformunun ana \u015firketi Meta\u2019ya bir dava a\u00e7t\u0131.<\/p>\n

Avustralya Rekabet ve T\u00fcketici Komisyonu (ACCC), dava gerek\u00e7esinde \u015firketin Facebook\u2019ta yay\u0131mlanan doland\u0131r\u0131c\u0131l\u0131k reklamlar\u0131 hakk\u0131nda bilgi sahibi oldu\u011funu iddia ederek m\u00fcdahale edilmemesi konusundaki ihmalinden dolay\u0131 Meta hakk\u0131nda Avustralya Federal Mahkemesi\u2019nde yasal i\u015flem ba\u015flatt\u0131.<\/p>\n

Davaya konu olan sahte reklamlar hakk\u0131nda konu\u015fan Avustralya Rekabet ve T\u00fcketici Komisyonu Ba\u015fkan\u0131 Rod Sims, doland\u0131r\u0131c\u0131lar\u0131n kripto para planlar\u0131na yat\u0131r\u0131m i\u00e7in te\u015fvik eden reklamlarda Facebook kullan\u0131c\u0131lar\u0131n\u0131n Avustralya\u2019n\u0131n tan\u0131nm\u0131\u015f isimleriyle kand\u0131r\u0131ld\u0131\u011f\u0131n\u0131 s\u00f6yledi.<\/p>\n

Kullan\u0131c\u0131lar\u0131 ikna etmek i\u00e7in sahte reklamlarda g\u00f6rselleri ve s\u00f6zde al\u0131nt\u0131lar\u0131 kullan\u0131lan Avustralya\u2019n\u0131n tan\u0131nm\u0131\u015f isimleri aras\u0131nda TV sunucusu David Koch, eski d\u00f6nem Yeni G\u00fcney Galler Ba\u015fbakan\u0131 Mike Baird ve i\u015f insanlar\u0131 Dick Smith ile Andrew Forrest gibi \u00fcnl\u00fclerin bulundu\u011fu s\u00f6yleniyor. Bu tan\u0131nm\u0131\u015f ki\u015filerin sahte kripto planlar\u0131yla hi\u00e7bir ilgisi olmamas\u0131na ra\u011fmen g\u00f6rsellerinin ikna etme unsuru olarak kullan\u0131ld\u0131\u011f\u0131 bilgisi verildi.<\/p>\n

Bu geli\u015fmeden \u00f6nce ise \u00fclkenin maden milyarderi Andrew Forrest, ge\u00e7en ay g\u00f6rsellerinin b\u00f6yle bir reklamda kullan\u0131lmas\u0131 \u00fczerine Meta\u2019ya dava a\u00e7m\u0131\u015ft\u0131. Zira Facebook\u2019ta g\u00f6r\u00fclen reklamlar, \u00fcnl\u00fc ki\u015filere atfedilen al\u0131nt\u0131larla birlikte sahte bir makaleye y\u00f6nlendirilen ba\u011flant\u0131lar i\u00e7eriyordu.<\/p>\n

ACCC, \u015fimdi Meta’n\u0131n doland\u0131r\u0131c\u0131l\u0131k i\u00e7eren reklamlardan haberdar oldu\u011funu, hatta birka\u00e7 \u015fikayette bulunulmas\u0131na ra\u011fmen sorunu \u00e7\u00f6zmek i\u00e7in gerekli ad\u0131mlar\u0131 atmad\u0131\u011f\u0131n\u0131 iddia ediyor.<\/p>\n

Sims, doland\u0131r\u0131c\u0131l\u0131\u011f\u0131n boyutu hakk\u0131nda da bilgi verirken bir ki\u015finin bu giri\u015fim neticesinde 650 bin Avustralya dolar\u0131ndan (479 bin ABD dolar\u0131) fazla kayb\u0131 oldu\u011funu vurgulad\u0131.<\/p>\n

Avustralya Rekabet ve T\u00fcketici Komisyonu taraf\u0131ndan sunulan raporlara g\u00f6re t\u00fcketiciler, 2021 y\u0131l\u0131nda kripto paralarla ilgili doland\u0131r\u0131c\u0131l\u0131k giri\u015fimlerinde 100 milyon Avustralya dolar\u0131na yak\u0131n bir para kaybetti.\u00a0<\/p>\n

Meta ise yap\u0131lan a\u00e7\u0131klamalarda sahte reklamlar\u0131n politikalar\u0131n\u0131 ihlal etti\u011fini ve \u015firketin platformlar\u0131nda bu t\u00fcr doland\u0131r\u0131c\u0131l\u0131k faaliyetlerini tespit etmek ve engellemek i\u00e7in teknolojiler kulland\u0131\u011f\u0131n\u0131 kabul ediyor. \u015eirket, ayr\u0131ca ACCC’nin soru\u015fturmas\u0131yla i\u015f birli\u011fi i\u00e7inde olduklar\u0131n\u0131 dile getirirken, dava s\u00fcrecinin devam etmesinden dolay\u0131 daha fazla ayr\u0131nt\u0131 vermedi.<\/p>\n

Yazar: G\u00fcnay Caymaz<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Investing.com \u2013 Avustralya\u2019da t\u00fcketici haklar\u0131 g\u00f6zlemcisi, Facebook\u2019ta yay\u0131mlanan doland\u0131r\u0131c\u0131l\u0131k reklamlar\u0131n\u0131 gerek\u00e7e g\u00f6stererek ana \u015firketi Meta …<\/p>\n","protected":false},"author":6,"featured_media":18316,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,4],"tags":[900,716,630,445,2194],"class_list":["post-18315","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-altcoin","category-bitcoin","tag-avustralya","tag-dava","tag-dolandiricilik","tag-meta","tag-reklamlar"],"yoast_head":"\nAvustralyal\u0131 d\u00fczenleyici, Facebook\u2019taki sahte reklamlar i\u00e7in Meta\u2019ya dava a\u00e7t\u0131 - Coin M\u00fchendisi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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